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	<title>Pain Health News &#187; verify claims</title>
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	<description>Information and motivation for people in pain</description>
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		<title>People Seeking Help With Health Matters Can Be Easily Misled By Marketers</title>
		<link>http://painhealthnews.com/archives/37</link>
		<comments>http://painhealthnews.com/archives/37#comments</comments>
		<pubDate>Fri, 16 Jan 2009 21:09:52 +0000</pubDate>
		<dc:creator>Bonnie Boots</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[health and medical information]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Pain]]></category>
		<category><![CDATA[pain patients]]></category>
		<category><![CDATA[pain relief]]></category>
		<category><![CDATA[read reviews]]></category>
		<category><![CDATA[verify claims]]></category>

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		<description><![CDATA[ Because I&#39;m involved in online business, I get dozens of emails a day with all sorts of offers. One I received today really made my blood boil. 
It offered me a set of ebooks containing information on serious health issues ranging from cancer to heart disease. Each ebook came with a sales page that [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="Don't fall victim to hucksters and hype artists" class="size-medium wp-image-36" height="237" src="http://painhealthnews.com/wp-content/uploads/2009/01/hucksters-on-the-hunt-300x237.jpg" title="hucksters-on-the-hunt" width="300" /> Because I&#39;m involved in online business, I get dozens of emails a day with all sorts of offers. One I received today really made my blood boil. </p>
<p>It offered me a set of ebooks containing information on serious health issues ranging from cancer to heart disease. Each ebook came with a sales page that could be published on the internet to sell the book. Each ebook also came with a related email course that could be given away free to get people to sign up for a mailing list.</p>
<p>Because so many people turn to the internet for health and medical information, sets like this are considered &quot;hot.&quot; And because the price was barely $30, I guarantee they&#39;ll sell out quickly&hellip; but I won&#39;t be one of the buyers.</p>
<p>You see, I don&#39;t know much about cancer or heart disease. I know what I read in magazines and what my doctor tells me. You probably know more about these issues than I do. There&#39;s no way I could read though those ebooks and know whether they contain current, reliable information or not. </p>
<p>Chance are, the people that buy this set of ebooks and sales pages won&#39;t know any more about cancer and heart disease than I do. Chances are, they won&#39;t care if the books are reliable or not. They&#39;re just looking for things to sell on the internet. </p>
<p>Why should you care about this? Because <em>YOU</em> are the target audience the sellers of these ebooks are looking for.</p>
<p>There are thousands of internet marketers all around the world just trolling cyberspace looking for people with health problems so they can sell them crap.</p>
<p>I publish Pain Health News because pain has been a huge part of my life. Because I know what it&#39;s like to be crippled with pain, I&#39;m very particular about what I share and recommend. Because I know how vulnerable pain patients are, I have a tremendous feeling of responsibility for you, my readers. </p>
<p>I know, from sad experience, what it&#39;s like to be seeking pain relief and be exploited by people who look at you with dollar signs in their eyes. That&#39;s why I got so angry when I received this offer for ebooks on cancer and heart disease.</p>
<p>If you buy a book on gardening that contains unreliable information on marigolds, it&#39;s not going to have a huge impact on your life. But if you buy a book that has unreliable information on cancer, heart disease&hellip;or pain&hellip;it could have all sorts of negative consequences. </p>
<p>So here&#39;s my warning to you. When you see sales pitches for health-related items, whether that item is a book or a drug or a nutrient or an appliance, do your homework before you buy. Check out the person or company selling the item or service or drug you&#39;re interested in. Look for references. Look for reviews. Look for verification of the claims that are being made.</p>
<p>I know how seductive advertising can be when it offers pain relief. I say, with some embarrassment, I&#39;ve bought it all. But I learned. I am now a world-class expert in using Google to track down and verify every claim made for an item I&#39;m interested in. I don&#39;t buy so much as a bottle of aspirin without Googleing to see where it&#39;s manufactured. Here are a few tricks I&#39;ve learned for tracking down reliable information. </p>
<p>Before you buy any product, especially online or on TV, go to Google, type in the name of that product, the plus sign and the word &quot;review.&quot; For example, you would type in the Google search bar &quot;kinoki + review&quot; (without using the punctuation marks.) Then search again, typing &quot;kinoki + study&quot; (again, without the quote marks.) Then type in &quot;kinoki + complaints&quot; (again, without quotes.) Of course, you can go far deeper with your searches&#8211;and you should &#8212; when an item involves your health, but just these 3 simple searches will bring you thousands of returns filled with information you can use to decide whether or not an item is worth buying.</p>
<p>How do <strong><em>you</em></strong> find products to help with pain? Do you rely on TV ads? Do you look though catalogs? And how do you decide what&#39;s worthwhile? Feel free to share in the comment box below. Your participation in the conversation is most welcome!</p>
<p>### Bonnie Boots publishes Pain Health News to provide information, motivation and conversation to people in pain. Subscribe using the box on the top right side to receive updates.</p>
<p>(The poster I defaced for my post illustration was orginally titled &quot;Cry Of The Werewolf&quot; starring Nina Foch, a 1944 Columbia Movies release)</p>
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